Growing Revenue

Bolstered launch of luxury real estate office selling homes averaging $2.5 million. Directed PR efforts, created and executed strategic marketing plans, coordinated strategy and staff for trade shows/conferences, and developed copy and layout for ads and high-end home brochures. Flourished in marketing a product that everyone wants, yet few can afford.

Key achievements include:
- Increased gross annual revenue from $16 million to nearly $130 million in 3 years, by developing and implementing comprehensive go to market plans for each property.
- Multi-million dollar marketing budget, developed competent and astute marketing team, ensured all product specific marketing materials exhibited the customer’s needs and voice.
- Identified and successfully launched into new market, resulting in unparalleled growth and market penetration.
- Led execution of new organization, recruitment of forty agents and support staff, and all resulting performance management measures. Despite challenging economic environment, office was profitable within six months.
- Produced all annual and property marketing plan, recruited sales agents, communicated with outside brokers, and created resulting marketing materials.

SOFTWARE AS A SERVICE

Launched Colorado’s first online Multiple Listing Service, essentially one of the first SaaS platforms in Colorado. Worked closely with R&D to ensure the customer’s voice and needs were integrated into the end product.
- Developed and delivered insightful presentations for a technology that was truly revolutionary for the industry.
- Identified new audiences and segments for the product, leading to three new vertical markets.
- Strategically sought out and secured $3 million in venture capital funding.

COMMUNICATIONS PRODUCT

Launched an internationally well-known product line, in the United States. Collaborated with R&D to modify products for U.S. market. Subsequently grew product distribution coast-to-coast in the largest OEMs and distributors including Ideal Industries and Grainger. Ultimately removed two products within the line that did not align with brand.
- Rebranded product line, including each of the six product offerings, to meet US customer needs and expectations.
- Launched national advertising campaign, leading to new relationships with channel partners.
- Managed every aspect of the product line including sales, marketing, distribution, import and export.
- Implemented strategic marketing plan introducing the product line within the Caribbean islands and throughout Latin America. Boosted market share within Europe.
- Identified, budgeted, planned, and staffed domestic and international trade shows.

NON-PROFIT ORGANIZATIONS