
Strategy
Sustainable competitive advantage is created when an organization deliberately chooses a different set of activities to deliver unique value.
Make choices & build a business around those choices.
Strategy
An integrated set of choices that uniquely positions a firm to create sustainable advantages and superior value, within its market and industry, relative to competition.
First Element of Strategy
Organizational Design
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Strategy drives organizational design
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Organizational design drives organizational structure
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Organizational structure drives roles and responsibilities
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Roles and responsibilities drive execution of strategy
Each cascading element is fundamental,
yet independent, reinforcements of culture.

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Roles & Responsibilities
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Organizational Structure
An organization's structure directly impacts its efficiency and effectiveness. Structure determines how information flows, how tasks are allocated, and how decisions are made, directly affecting the organization’s ability to achieve its goals.
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Strategy
An integrated set of choices that uniquely positions a firm to create sustainable advantages and superior value, within its market and industry, relative to competition.
02
Organizational Design
Effective organizational design lays the foundation for operational efficiency, adaptability, and stakeholder satisfaction, including customers and employees. Design aligns the organization’s architecture with its business strategy, ensuring the company can respond swiftly to changes in the market or industry.